Home Business Newsletter Archive — June 2005
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Hi, how are you doing this summer (or winter if you're in the south!) How's your business going? There SURE IS a lot going on for everyone that I'm in contact with!
We are doing well, and riding the waves of rapid transformation and forward movement in our lives and our business. I want to share with you something that my team and I have experienced as a trend lately...
Network Marketing In the Age of Fear
Are you finding that working your "cold market" is getting chillier these days?
I've noticed this, especially in the last year. I call people who had responded to an internet advertisement that my company ran, and they haven't met me yet.
I'm pretty good with people, and I've been working the cold market for years ... and I'm very intuitive so I can instantly sense where people are coming from.
Overall I've been quite shocked to see how much more closed and suspicious people have been compared to when I made phone calls just a year ago! I've noticed that the disturbing changes in the world have made their impact on people. They are more fearful, less likely to trust someone they don't know.
I don't have any scientific studies to verify this, just my own experience, and the experience of my team over the last few years.
Well what's a network marketer to do? How do you expand your circle of influence to build your business?
Here's where a little review of the "basics" of good networking comes in.
The people who excel in network marketing have a large Center of Influence. There are a lot of people that know them, like them and trust them.
If you don't already have a large Center of Influence, and you want to succeed in Network Marketing, you're going to need to Build one!
How? One person at a time! Offline, you contact people that you know, and ask them know for referrals. You network in your community, attend Chamber of Commerce Events, and hold meetings. You develop yourself into a leader both personally and professionally, to attract other like minded professionals.
Online, you do the same in the internet community. You build a presence on the net with a newsletter list or blog (or both) so that you can build a relationship with people. You provide a way that they can get to know you... like an online photo album, and a personal Get To Know Me page.
If you're serious about internet marketing and want to generate your OWN highly qualified leads, create your own unique website that will be guaranteed to get found in the search engines. This was the very BEST decision I made, early on in my internet marketing career and it has served me well. My websites have been my #1 source of brining high quality, high integrity people to my business.
IMPORTANT NOTE about internet marketing ... back when I started, there was still room in the "home business" area ... and my sites have gotten top 10 rankings for years. Now this is a TOTALLY competitive topic and I recommend that you avoid the home business area and do a site about your PRODUCT. With the right tools you can have thousands of visitors coming to your site who want to hear what you have to say!
These are the basics of good network marketing. Now what you you do about the increasingly frigid cold market?
You need to take more time to WARM IT UP! Here are our 5 Tips For Warming Up Your Cold Market...
1. Whenever applicable, use offline advertising sources such as newspapers, radio or TV. These prospects see your ad several times before responding, and are usually qualified. If your ad is credible, people will trust you more easily.
2. If you must use internet advertising, be sure to use a good source of pre-qualified leads which includes the use of an e-mail autoresponder. This will allow you to contact people via e-mail legitimately, without spam complaints. And you create your own lead generating website. This takes time but is a lifelong investment if done correctly. We're using it ourselves and have created a few websites because it makes it easy even for beginners to be highly effective.
3. When you reach a person by phone, don't rush the relationship building process. Find out what they are looking for, ask good questions, really listen. Don't be pushy, focus on their needs.
4. Offer something of value free like a report, ebook or consultation, that will both qualify and educate your prospect, and that will also introduce you as part of the process. For example, on your free report include a link to your online photo album and "Get to Know Me" page.
5. You will need to follow up several times to build familiarity and credibility with your prospect. Use a professional yet easy-to-use autoresponder to help you in this, but don't depend on it. There is nothing like a good, old fashioned conversation to build trust. Sending an occasional postcard in the mail also helps.
I hope this information has been helpful to you in building your network marketing business.
Blessings,
HomeBizHearts.com
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